We are one of the first hard cider market players in Poland and currently the leader in the premium hard cider segment and the KEG hard cider segment.
Our company makes and sells three brands of hard cider that are well known in Poland: Cider Inn (the leader in the premium segment), Dzik Polski Cydr (the leader in KEG hard cider) and Cydr Grójecki. We are the sole hard cider maker in Poland, having well-known and trendy brands in every market segment: premium, lifestyle and mass-market.
Thanks to the market wide distribution of our hard ciders in Poland, using a thousand of hard cider Stand-Guides, Cydrownia will certainly increase its sales rapidly, which would lead to an increase in the value of shares held by all shareholders. But before that happens — you can now enjoy the extra benefits of joining the company!
Each shareholder, who buys at least one share, becomes a co-owner of Cydrownia, offering some of the best and most popular hard ciders in Poland as well as participates in the growth of our company.
Each shareholder, who buys at least one share, may participate in the Annual Meeting of the Co-owners, combined with the tasting of the excellent hard ciders.
Each shareholder, who buys a minimum of five shares, receives the Connoisseur Club Card, which entitles them to purchase cider at the factory prices, and even with the extra discount.
Each shareholder, who buys a minimum of twenty shares, receives cool glasses and unique coasters. Who knows, maybe they will become a great collector’s item one day?
Our hard cider adventure began in summer of 2013, when the first, natural hard ciders started to appear in the Polish market. Our products are manufactured from the natural apple must, without the use of concentrated juices, dyes and artificial flavors… and without trade-offs as well.
The first company created the unique brand of world-class Polish hard cider. Cider Inn became popular among connoisseurs of hard cider, renowned and awarded in the competitions in Poland and abroad.
(More information: www.ciderinn.pl).
The second company has created the crazy brand of the DZIK or WILD BOAR hard cider, which appeared in many fashionable and popular bars, clubs and other venues.
(More information: www.dzikicydr.pl).
In 2015, the two companies merged, and also created another one, the new, mass market brand of hard cider - Grójecki - having since then more and more enthusiasts, especially among those, who value the quality at a reasonable price.
(More information: CydrGrójecki).
The products of Cydrownia are currently available mainly at the premium retail-store chains, grocery stores, wholesalers and the wines & spirits specialty stores. Our hard ciders can be found in "Piotr i Paweł” retail chain, "Organic Farma Zdrowia" chain stores with healthy food, "Wars" restaurant train wagons, to name a few. (For more information: Where to buy).
The leading distribution channel for lifestyle Dzik is the HoReCa players, mainly multitap bars and fashionable venues in the large, urban centers, such as Warsaw, Lodz, Poznan, Krakow and Wroclaw. Dzik is available in over 120 venues across the country, some of which are places operating only in summer. (More information: Availability).
The main channel for marketing communications of both businesses with target groups are the social media (mainly thematic profiles on Facebook) and in-store marketing. Due to legal regulations, the Company is forbidden to advertise its products by the means of traditional public media
(TV, radio, outdoor).
Thematic profiles on Facebook have accumulated a total of approx. 30 thousand fans, and the communication range of these profiles reaches 250 thousand people. Links to the profiles:
In May 2013, the first batches of Cider Inn were sent to stores. They met with great approval of those who wanted to pay a bit more for the higher quality.
At the same time, we delivered the first barrels of Dzik hard cider, which became especially popular and well-liked at the number of Warsaw clubs.
Cider Inn won silver and bronze medals at the International Cider Challenge in the UK.
Cider Inn appeared in the demanding — in terms of their providers — chain of Organic Farma Zdrowia stores.
Dzik Polski Cydr appears for the first time at the premises in Krakow, Wroclaw, Poznan, Katowice and is taking over more and more cities.
Cider Inn zawitał do wagonów WARS i zaczął umilać podróż pasażerom wagonów restauracyjnych w składach Intercity i Pendolino, dumnie dzieląc miejsce na półce jedynie z piwem Żywiec i napojem Coca-Cola.
Cider Inn appears for the first time in the premium retail chain — ”Piotr i Paweł”, at which it is admired by connoisseurs of hard cider.
Dzik Polski Cydr appears for the first time in a 0.33l glass bottle. Then, conquers the market of the dining venues and is very popular among a number of Polish beer fairs and outdoor events.
The founders and the owners of Cider Inn and Dzik meet for the first time. They immediately start to like each other and decide to run the company together. After a few months, one larger company is established. At the same time, the new brand is born — Grójecki hard cider — for those who appreciate the quality, as well as an excellent price.
Grójecki hard cider appears for the first time in stores.
The new Grójecki Perry joins the increasingly popular Grójecki hard cider on the store shelves.
Cydrownia begins to expand the distribution of its ciders, setting its stands with a wide selection of the best Polish quality ciders in new places. It intends to introduce one thousand of such stands in entire Poland.
Until today, we have crafted a total of nearly 300,000 liters of hard cider. And by the end of 2017, with special stands of Cydrownia, we plan to double the current result.
According to the latest forecasts of the International Wine & Spirit Research, it is estimated that the sales of hard cider in Poland in the years 2013-2019 will grow at a rate of nearly 30% annually. Sales of any other commercially available alcohol beverages will not grow as quickly.
Polish consumers in these three years have learned to drink cider. According to ARC market research, 30% of them declare that they tried cider in the last 12 months.
We believe that in a country with such a huge production of apples, it is worth investing in the maximum utilization of these excellent fruit. Primarily the reason is that Poles are open to new types of low-percentage alcohol beverages and secondly they like the domestic brands and products.
The company decides to intensify the nationwide distribution by setting one thousand special "Hard Cider Guides-Stands" in stores all over Poland. Thanks to them, everyone will be able to explore the world of hard cider, choose the type of hard cider suitable to the occasion, or simply pick one’s favorite cider. This unique sales concept designed to offer greater visibility of our offer, as well as to facilitate the decision made by the customer, is currently being tested in several chains of retail stores in large urban centers across the country. "The Hard Cider Guides-Stands” in 1,000 retail outlets across the country will enable us to significantly expand the group of the enthusiasts of the Polish hard ciders. The carefully selected products from other domestic and foreign manufacturers will also be found on the „Hard Cider Guides-Stands”, in addition to Cydrownia’s own brands.
Perhaps soon our brands could become successful not only in Poland, but across Europe? Why not? In today’s world the barriers lie mainly in the minds of the people. The world, however; enjoys and appreciates the daredevils. So we hope that in a few years Cider Inn and Dzik, and maybe even Grójecki will be available not only in our Cydrownia Cider Inn near Grójec and on thousand of Cydrownia stands in Polish shops, but also in London, Milan, Oslo and Barcelona ... and Poland will be thought of as the land of milk and honey ... and hard cider.
Brands creator. For 25 years he managed the brands such as Always, Pampers, Gillette, Head & Shoulders, Pantene, Ariel, Vizir, Bonux, Blend-A-Med, Old Spice, and other of Procter & Gamble, of which he was the CEO for Central Europe for the past 9 years. The Chairman of our Supervisory Board, the author and co-founder of the brand, Cider Inn, who gathered our team in order to create it. The founder and the owner of our factory cafeteria, Cydrownia, in Błędów near Grójec (Błędowskie Rosy Inn), offering a selection of our quality hard ciders and selected Polish craft hard ciders.
For more than 25 years linked with advertising industry, the co-founder of Ad Fabrika agency, the co-founder of the brands, Cider Inn and Cydr Grójecki. He makes great tinctures. Plays the guitar. Writes books. The enthusiast of old Mercedes-Benz cars.
The co-founder of the brand Dzik Polski Cydr and Cydr Grójecki. For 7 years, the owner of Good One, offering services in the field of public relations, social media and advertising. Previously, he worked at Mars in Poland, Cyprus and Malta, where he was responsible for marketing of brands such as Snickers, Twix, M&Ms, Pedigree, Whiskas and Uncle Bens
The author and the co-founder of the brands Dzik Polski Cydr and Cydr Grójecki. For several years he has been working in the food industry, advising the international companies in the markets of Central and Eastern Europe.
A private investor, previously for 10 years he successfully developed Gadu-Gadu IM business, now he actively supports the development of Cydrownia.
Frequently Asked Questions
The valuation of shares of a young company such as Cydrownia, is determined mainly by factors such as: the value of the brands owned by the company, the strength of the relationships between the business partners, the quality of recipes, technology, which the company uses, the competence and experience of the company’s managers.
Cydrownia has recognizable and well-positioned brands, targeted at the three target groups, attractive from the commercial point of view. In addition, we managed to build good relationships with effective distributors, delivering the goods to stores frequently visited by the consumers of our target groups. We also have a strong relationship with the quality suppliers of materials, raw materials and services, which we need to produce our hard ciders. Our own, unique recipes, a wide selection of different types of hard ciders, addressed to a wide group of consumers, create a unique know-how of Cydrownia. It is managed by the team of experienced managers, who have gained their experience and knowledge working for international corporations, running their own businesses, as well as managing start-ups.
The combination of all these advantages of Cydrownia combined with the current sales results, and above all, with the excellent growth prospects of hard cider industry is the basis for our belief that the proposed valuation of shares is in line with the value of the company.
The Connoisseur Club Card entitles you to purchase products offered by Cydrownia at the factory prices, through an exclusive online store addressed only to the club members. In addition, depending on the size of the order, the club members will be able to receive free delivery and a discount of up to 15%.
Yes — according to the law, the shares can be sold further at one’s sole discretion.
In order for the new shareholders, who have purchased shares in an open campaign t the portal, beesfund.com to purchase shares, it is not necessary to meet with the notary. The ownership of shares in the Polish law is based on a civil contract, which is concluded at the time of purchase on the platform (in this case akcjacydr.pl). After the completion of the campaign, the acquisition of shares by the new shareholders is registered at the KRS (National Court Register), and the shares are distributed by the mail directly to the investors.
Being the co-owner and holding the shares does not involve any responsibilities. In accordance with the regulations set by the Commercial Companies Code (Kodeks Spółek Handlowych), once a year, the company will organize the Annual General Meeting of Shareholders, to which we will send the invitations; still the presence will not be mandatory. We plan such annual meetings of the co-owners to be an opportunity to taste the limited versions and the new types of hard cider.
We believe so. Everyday, we work hard and consistently in order to increase the value of our company, and thus its shares. We want to maintain, and even increase the current pace of development of our network, which will certainly have a positive effect from the perspective of the shareholders.
Akcjacydr.pl is implemented in cooperation with Beesfund.com, which as the leader of the equity crowdfunding in Poland has already organized a number of similar actions. Very important from your perspective, is the information that the organization of shares is submitted to the Financial Supervision Commission (KNF).
We strongly believe in the success of our project, and our strategic goal for the next few years is to increase our distribution through the concept of "Hard Cider Stands-Guides”, and perhaps even exporting beyond the Polish borders. We plan to spend the profits on the implementation of further investments. Upon their completion, it is our intention that the company regularly pays an attractive dividend to its shareholders.
The cost of building one ”Hard Cider Stand-Guide” and delivering it to the store is approx. PLN 400. If we collect between PLN 100k and PLN 200k, then we will extend our network by 250 to 500 points of sale. We do not give up on acquiring consecutive points, but the process will considerably take longer. Our primary goal is to collect the full amount, which will allow us to introduce our offer in 1,000 new points before the next year's holiday and the holiday season.